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Privacy Policy

Gravity Pop · Last Updated February 27, 2026

1. Introduction

This Privacy Policy explains how Gravity Pop ("we", "us", "our", or "the App"), a mobile puzzle game developed by Volodymyr Varavva, collects, uses, and protects information when you use the App. Gravity Pop is available on Google Play and is rated Teen (13+).

By downloading, installing, or using Gravity Pop, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the App.

2. Information We Collect

2.1 Automatically Collected Information

The App and its integrated third-party services may automatically collect certain information, including:

• Device information: device model, operating system version, unique device identifiers, screen resolution, and language settings.
• Advertising identifiers: Android Advertising ID, used for serving and measuring ads.
• App usage data: screen views, session duration, feature usage events, and crash/error reports.
• Network information: connection type (Wi-Fi or mobile data) and IP address (collected by third-party services).

2.2 Game Data

The App stores gameplay data locally on your device and, if you sign in with Google Play Games, in the cloud:

• Scores, levels, XP, and in-game currency balances.
• Inventory and unlocked items (power-ups, ball packs).
• Game settings and preferences.
• Gameplay statistics (matches, combos, games played).
• Mastery progress and achievements.

This data is used solely to provide and improve your gameplay experience.

2.3 Google Play Games Data

If you sign in with Google Play Games Services, we may access:

• Your Player ID (a unique game-specific identifier).
• Your display name and profile icon (for leaderboards).
• Cloud save data (game progress synchronized across devices).

2.4 Purchase Data

If you make in-app purchases, Google Play processes the transaction. We receive confirmation of the purchase and transaction identifiers, but we do not collect or store your payment method details (credit card numbers, billing address, etc.).

2.5 Information We Do Not Collect

We do not directly collect any of the following:

• Your real name, email address, phone number, or physical address.
• Precise or coarse location data.
• Contacts, photos, camera, or microphone data.
• Any personally identifiable information beyond what third-party SDKs collect automatically.

3. How We Use Your Information

• Serve advertisements: Display banner, interstitial, and rewarded ads through Google AdMob.
• Leaderboards and achievements: Display your scores and achievements via Google Play Games Services.
• Cloud save: Synchronize your game progress across devices using Google Play Games Snapshots.
• In-app purchases: Process and verify purchases made through Google Play Billing.
• Analytics: Understand how players use the App, identify issues, and improve gameplay through Firebase Analytics.
• App improvement: Diagnose crashes, fix bugs, and optimize performance.

4. Third-Party Services

The App integrates the following third-party services, each with their own privacy practices:

Service	Purpose	Privacy Policy
Google AdMob	Advertising	Google Privacy Policy
Google Play Games Services	Leaderboards, achievements, cloud saves	Google Privacy Policy
Firebase Analytics	App analytics and crash reporting	Firebase Privacy
Google Play Billing	In-app purchases	Google Privacy Policy

We encourage you to review these third-party privacy policies. We do not control their data collection practices.

5. Advertising

Gravity Pop displays ads served by Google AdMob. These ads may be personalized based on your interests, app usage, and advertising identifier, or non-personalized depending on your consent preferences and regional requirements.

Ad personalization controls:

• Android device settings: You can reset your Advertising ID or opt out of personalized ads in your device settings under Settings > Google > Ads.
• EU/EEA users: You will be presented with a consent prompt (under the EU User Consent Policy) before personalized ads are shown.
• Opting out: If you opt out of ad personalization, you will still see ads, but they will not be tailored to your interests.

6. Data Sharing

We do not sell, rent, or trade your personal information to third parties.

Information may be shared only with the third-party SDK providers listed in Section 4, strictly for the purposes described in this policy (advertising, analytics, cloud saves, and purchase processing). These providers process data according to their own privacy policies.

We may also disclose information if required by law, regulation, legal process, or governmental request.

7. Data Retention

• Local data: Game data stored on your device is retained until you uninstall the App or clear its data through your device settings.
• Cloud save data: Data stored via Google Play Games Snapshots is retained according to Google's retention policies. You can delete your Play Games data from the Google Play Games app settings.
• Analytics data: Firebase Analytics retains data according to Google's standard retention periods (typically 14 months for user-level data).
• Ad data: Advertising-related data is retained by Google AdMob according to Google's advertising data policies.

You can also delete all your data at once using the Delete Account option in the App (Help → Info → Delete Account).

8. Data Security

We take reasonable measures to protect your information:

• All network communications use encryption in transit (HTTPS/TLS).
• Local game data is stored in Android's private application directory.
• Cloud saves are protected by Google's infrastructure security.
• We do not store sensitive personal information on our own servers.

However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

9. Children's Privacy

Gravity Pop is rated Teen (13+) and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child under 13 has provided personal information through the App, please contact us at help.gravitypop@gmail.com and we will take steps to delete such information promptly.

In compliance with the Children's Online Privacy Protection Act (COPPA), if we discover that we have inadvertently collected information from a child under 13, we will delete it as soon as possible.

10. Your Privacy Rights

10.1 European Economic Area, United Kingdom, and Switzerland (GDPR)

If you are located in the EU, EEA, UK, or Switzerland, you have the following rights under the General Data Protection Regulation:

• Right of Access: Request a copy of the data we hold about you.
• Right to Rectification: Request correction of inaccurate data.
• Right to Erasure: Request deletion of your data ("right to be forgotten").
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Restrict Processing: Request limitation on how we use your data.
• Right to Object: Object to processing based on legitimate interests.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

Legal bases for processing: We process your data based on (a) your consent (e.g., ad personalization), (b) performance of a contract (e.g., providing the game and processing purchases), and (c) our legitimate interests (e.g., analytics to improve the App).

You also have the right to lodge a complaint with your local data protection supervisory authority.

10.2 California, USA (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act and California Privacy Rights Act provide you with specific rights:

• Right to Know: Request the categories and specific pieces of personal information we have collected.
• Right to Delete: Request deletion of your personal information.
• Right to Opt-Out of Sale/Sharing: We do not sell or share your personal information as defined by the CCPA/CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

Categories of personal information collected: Identifiers (advertising ID, device ID), internet activity (app usage data), and commercial information (purchase history).

10.3 Brazil (LGPD)

If you are located in Brazil, the Lei Geral de Proteção de Dados provides you with rights including: confirmation of processing, access to data, correction of inaccurate data, anonymization or deletion of unnecessary data, data portability, information about shared data, withdrawal of consent, and the right to file a complaint with the ANPD (Autoridade Nacional de Proteção de Dados).

10.4 Canada (PIPEDA)

If you are located in Canada, the Personal Information Protection and Electronic Documents Act provides you with the right to access your personal information held by us and to request correction of inaccurate data. We collect and use your information only with your knowledge and consent.

10.5 South Africa (POPIA)

If you are located in South Africa, the Protection of Personal Information Act provides you with rights including: access to your personal information, correction or deletion of data, objection to processing, and the right to lodge a complaint with the Information Regulator.

10.6 Australia (APPs)

If you are located in Australia, the Australian Privacy Principles provide you with the right to access and correct your personal information. We are committed to transparency about how we handle your data.

10.7 Exercising Your Rights

To exercise any of the rights described above, please contact us at help.gravitypop@gmail.com. We will respond to your request within the timeframe required by applicable law (typically 30 days). We may need to verify your identity before processing your request.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where Google's servers are located. These countries may have data protection laws that differ from those at your location.

Where required, we rely on appropriate safeguards for these transfers, including Google's compliance with applicable data transfer mechanisms (such as Standard Contractual Clauses for EU data transfers).

12. Do Not Track

Some browsers and devices offer a "Do Not Track" (DNT) setting. As there is no widely accepted standard for how to interpret DNT signals for mobile applications, the App does not currently respond to DNT signals. You can manage ad personalization through your device settings as described in Section 5.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. For significant changes, we may provide additional notice within the App.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the App after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We aim to respond to all inquiries within 30 days.